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More than art.
Less than hype.

This started as an idea, turned into an NFT, and is slowly becoming something real. We’re here to build, experiment, and be honest about what’s ready — and what’s not. Below you’ll find why we built this, what holders can expect, what we won’t promise, and where we’re heading next.

Our Vision

Build the world’s most iconic
fight-culture character brand

Fighting Frenchies is a culturally native IP built at the intersection of combat sports, digital ownership, and physical commerce — designed to scale from on-chain fandom to global retail shelves.

Cultural First

We anchor the brand in fight culture — UFC, MMA, gyms, athletes, and fight-week rituals — creating nonstop narrative energy and community relevance.

Web3 → Web2 Bridge

Digital passes, collectibles, and tokens seed the core community, while plush, apparel, and pet fashion scale the IP to mainstream audiences.

Enduring IP

Our goal is timeless character equity — a brand that lives across content, products, live events, and digital rails for decades, not cycles.

DAWG Philosophy

Determined Attitude With Gratitude.

Keep Fighting Forward.

Our Mission

Turn fandom into
culture, commerce, and community

Our mission is to build a globally scalable character ecosystem that rewards participation, fuels creativity, and transforms digital ownership into real-world value.

Empower the Community

Give fans real access, status, and upside through passes, collectibles, live experiences, and shared narratives.

Ship Real Products

Translate on-chain energy into physical goods — plush, apparel, and pet fashion — designed to win in both DTC and retail.

Sustain the Flywheel

Use content, fight-week moments, and live activations to continuously convert attention into loyalty and demand.

Our Commitment

Build loud. Build fair. Build forward.

For the culture. For the community.

An Honest Message

From the Founders

Fighting Frenchies didn’t start as a pitch deck or a roadmap. It started as a belief — that culture still matters, that community should be rewarded, and that brands should be built in the open.

We’re not here to promise perfection or overnight outcomes. We’re here to show up consistently, ship real products, listen to our community, and grow this brand the right way — step by step.

Some things will work. Some things won’t. We’ll be transparent about both. What won’t change is our commitment to the people building alongside us.

— Josh Dim A.K.A Slum Dog Billionare (founder of Fighting frenchies)

Determined Attitude With Gratitude

Resources

Explore the Universe

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Founder Funnel

Access the complete founder funnel guide and strategy document

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Lore & Art History

Discover the story behind Fighting Frenchies art and character evolution

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White Paper

Read our comprehensive white paper detailing our vision, mission, and roadmap for the future of Fighting Frenchies.

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Project Deck

Explore our comprehensive project overview, strategy, and visual presentation of Fighting Frenchies.

Roadmap

How we build, step by step

Our roadmap prioritizes shipping real products, growing responsibly, and compounding culture over time. Timelines guide direction — execution defines progress.

Phase 1

Foundation

  • • Core community formation
  • • Pass launches & early access utilities
  • • Brand, lore, and content engine
  • • Live streams & fight-week rituals
Phase 2

Expansion

  • • Plush & apparel prototypes
  • • DTC storefront launch
  • • Athlete & creator collaborations
  • • Predict-to-win product beta
Phase 3

Scale

  • • Retail line reviews & pilots
  • • Pet fashion vertical rollout
  • • Fight-week brand activations
  • • Sponsored community events
Phase 4

Endurance

  • • Global retail expansion
  • • Live festivals & IRL experiences
  • • Institutional-grade infrastructure
  • • Long-term IP licensing & media